What happens to your details.

Short version: we use them to reply to you and to send what you asked for. We don’t sell or share them.

What we collect

• Contact form: your first name, email, LinkedIn profile and startup website.
• Scorecard: your first name, email, website if you add it, your answers and your result.
• Visits: anonymous counts of page views and how the scorecard is used, for example how many people finish it. We use Umami, an analytics tool that doesn’t use cookies or identify you.

Why we collect it

• To reply to you, and to send your scorecard breakdown.
• To follow up about your breakdown or enquiry. You can tell us to stop at any time.
• To see which parts of the site are useful, so we can improve them.

Where it goes

Form submissions are delivered to our inbox through Formspree, a form service. We keep them only as long as we need them to work with you.

Your choices

Email unpretensh@gmail.com to see, correct or delete what we hold about you, or to stop hearing from us.

Last updated: November 2026